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If you're making content for the Internet, and trying to reach new audiences, it's nearly impossible to succeed without social media and aggregators. Using these constructs, you're trying to draw people to your content... but you can't do that by just making it available, and there's no way to show it directly to them without them having some reason to look for it. So instead, you need to write a pitch, and then that pitch will show up in a feed, or a list, or some other widget such that people will read it, and if they're interested, they'll click the text, see your content, and your mission is accomplished.
So what do you write? How do you sum up something that took you hours to make into a handful of words that will actually get people's attention. That is an art all in itself, I tell you. If anyone figures out the equation, let me know.
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