Promoting their new game, Watchdogs, Ubisoft sent a safe to a reporter in Australia, which was meant to be accompanied by a phone message explaining that the safe contained a copy of their game. The reporter did not have voicemail, so when the safe started beeping, the bomb squad was called in, who then “diffused” the advance copy of Watchdogs inside. Ubisoft did not think that one through…

~C

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